B2B Marketing - Startup Marketing Consultant Mark Donnigan

In today's busy organization world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One method to attain these objectives is by lining up marketing efforts with the buyers journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their effort

read more

The Power of Uncovering Dark Social Interactions

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and other facts concerning modern B2B advertising. We review how the buying trip is currently completely fragmented and the way that community structure can help marketing experts take back control of the discovery and need generat

read more