Ways Video Encoder Computing Efficiency Can Impact Streaming Service Quality Mark Donnigan Vice President Marketing Beamr

Read the original LinkedIn article here: How Video Encoder Computing Efficiency Can Impact Streaming Service Quality

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Mark Donnigan is Vice President of Marketing for Beamr, a high-performance video encoding innovation company.

Computer system software is the bedrock of every function and department in the business; accordingly, software video encoding is important to video streaming service operations. It's possible to enhance a video codec execution and video encoder for 2 but seldom three of the pillars. It does state that to provide the quality of video experience consumers anticipate, video distributors will need to examine commercial services that have actually been efficiency enhanced for high core counts and multi-threaded processors such as those readily available from AMD and Intel.

With so much upheaval in the circulation model and go-to-market service strategies for streaming entertainment video services, it may be tempting to push down the priority stack selection of new, more effective software video encoders. With software application consuming the video encoding function, compute performance is now the oxygen needed to flourish and win against a significantly competitive and congested direct-to-consumer (D2C) market.

How Video Encoder Computing Efficiency Can Impact Streaming Service Quality

Until public clouds and ubiquitous computing turned software-based video operations mainstream, the process of video encoding was performed with purpose-built hardware.

And after that, software ate the hardware ...

Marc Andreessen, the co-founder of Netscape and a16z the famed endeavor capital firm with investments in Foursquare, Skype, Twitter, box, Lyft, Airbnb, and other equally disruptive companies, penned a short article for the Wall Street Journal in 2011 titled "Why Software application Is Eating The World." A variation of this post can be found on the a16z.com site here.

"Six years into the computer system revolution, 4 decades because the creation of the microprocessor, and two years into the rise of the contemporary Internet, all of the innovation required to change industries through software application finally works and can be extensively delivered at global scale." Marc Andreessen
In following with Marc Andreessen's prediction, today, software-based video encoders have nearly completely subsumed video encoding hardware. With software applications devoid of purpose-built hardware and able to run on common computing platforms like Intel and AMD based x86 machines, in the data-center and virtual environments, it is totally precise to say that "software application is consuming (or more properly, has actually eaten) the world."

What does this mean for an innovation or video operations executive?

Computer system software is the bedrock of every function and department in the enterprise; accordingly, software application video encoding is vital to video streaming service operations. Software application video encoders can scale without needing a linear increase in physical space and utilities, unlike hardware. And software can be walked around the network and even entire data-centers in near real-time to satisfy capacity overruns or short-lived rises. Software application is much more versatile than hardware.

When handling software-based video encoding, the three pillars that every video encoding engineer must address are bitrate efficiency, quality conservation, and calculating performance.

It's possible to optimize a video codec implementation and video encoder for two however seldom three of the pillars. Most video encoding operations hence focus on quality and bitrate efficiency, leaving the compute efficiency vector open as a sort of wild card. As you will see, this is no longer a competitive technique.

The next frontier is software computing efficiency.

Bitrate effectiveness with high video quality needs resource-intensive tools, which will result in slow functional speed or a substantial increase in CPU overhead. For a live encoding application where the encoder need to operate at high speed to reach 60 frames-per-second (FPS), a compromise in bitrate performance or absolute quality is typically needed.

Codec complexity, such as that required by HEVC, AV1, and the upcoming VVC, is exceeding bitrate efficiency improvements and this has actually created the requirement for video encoder efficiency optimization. Put another method, speed matters. Traditionally, this is not an area that video encoding professionals and image researchers have needed to be concerned with, however that is no longer the case.

Figure 1 highlights the advantages of a software encoding application, which, when all characteristics are stabilized, such as FPS and unbiased quality metrics, can do two times as much deal with the exact very same AWS EC2 C5.18 xlarge circumstances.

In this example, the open-source encoders x264 and x265 are compared to Beamr's AVC and HEVC encoders, Beamr 4, and Beamr 5.

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For services requiring to encode live 4Kp60, one can see that it is possible with Beamr 5 however not with x265. Beamr 5 set to the x264 comparable 'ultrafast' mode can encode 4 specific streams on a single AWS EC2 C5.18 xlarge circumstances while x265 operating in 'ultrafast' can not reach 60 FPS at 4K. As you can see in this poignant example, codec efficiency is directly related to the quality of service as a result of less machines and less complicated encoding structures required.

For those services who are mostly worried with VOD and H. 264, the right half of the More Info Now Figure 1 graphic programs the efficiency benefit of an efficiency enhanced codec execution that is established to produce extremely high quality with a high bitrate effectiveness. Here one can see as much as a 2x advantage with Beamr 4 compared to x264.

Video encoding compute resources cost genuine cash.

OPEX is thought about thoroughly by every video supplier. Suppose home entertainment experiences like live 4K streaming can not be delivered dependably as an outcome of an inequality in between the video operations capability and the expectation of the customer.

Since of efficiency restrictions with how the open-source encoder x265 utilizes compute cores, it is not possible to encode a live 4Kp60 video stream on a single maker. This does not suggest that live 4K encoding in software isn't possible. However it does state that to provide the quality of video experience consumers anticipate, video distributors will require to assess commercial services that have actually been performance enhanced for high core counts and multi-threaded processors such as those available from AMD and Intel.

The need for software application to be enhanced for higher core counts was just recently highlighted by AMD CTO Mark Papermaster in an interview with Tom's Hardware.

Video suppliers wishing to utilize software for the versatility and virtualization choices they offer will encounter extremely made complex engineering obstacles unless they choose encoding engines where multi-processor scaling is belonging to the architecture of the software application encoder.
Here is a post that shows the speed benefit of Beamr 5 over x265.

Things to believe about worrying computing effectiveness and efficiency:

Don't go after the next more sophisticated codec without considering first the complexity/efficiency ratio. Dave Ronca, who led the encoding group at Netflix for 10 years and just recently left to sign up with Facebook in a similar capacity, just recently published an excellent article on the topic of codec intricacy titled, "Encoder Complexity Strikes the Wall." It's tempting to think this is only an issue for video streamers with tens or hundreds of millions of customers, the very same compromise factors to consider need to be considered regardless of the size of your operations. A 30% bitrate cost savings for a 1 Mbps 480p H. 264 profile will return a 300 Kbps bandwidth savings. While a 30% cost savings at 1080p (H. 264), which is encoded at 3.5 Mbps, will provide more than triple the return, at a 1 Mbps savings. The point is, we need to carefully and systematically think about where we are spending our calculate resources to get the maximum ROI possible.
An industrial software application solution will be built by a devoted codec engineering group that can balance the requirements of bitrate efficiency, quality, and calculate performance. Exactly why the architecture of x264 and x265 can not scale.
Insist internal groups and consultants carry out calculate efficiency benchmarking on all software application encoding solutions under factor to consider. The three vectors to measure are outright speed (FPS), specific stream density when FPS is held continuous, and the total variety of channels that can be developed on a single server using a nominal ABR stack such as 4K, 1080p, 720p, 480p, and 360p. All encoders need to produce equivalent video quality throughout all tests.
The next time your technical team plans a video encoder shoot out, make sure to ask what their test strategy is for benchmarking the compute effectiveness (efficiency) of each service. With a lot turmoil in the circulation model and go-to-market organisation plans for streaming home entertainment video services, it might be appealing to press down the top priority stack choice of brand-new, more efficient software application video encoders. Nevertheless, surrendering this work could have an authentic effect on a service's competitiveness and ability to scale to fulfill future entertainment service requirements. With software application eating the video encoding function, calculate efficiency is now the oxygen needed to prosper and win against an increasingly competitive and crowded direct-to-consumer (D2C) marketplace.

You can experiment with Beamr's software video encoders today and get up to 100 hours of totally free HEVC and H. 264 video transcoding each month. CLICK ON THIS LINK

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